@book{135432,
	author = {Chollet, Michel de},
	title = {El Marketing mix},
	publisher = {Ediciones Deusto},
	year = {1983},
	series = {Dunod entreprise},
	address = {Bilbao},
	note = {Label on t.p.: Distributed in the U.S.A. by S.M.P.F. Corp., New York.}
}