TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256020817
AV  - HF5415.13 .B448 1978
U1  - 658.8 19
PY  - 1978///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing management
KW  - Case studies
KW  - Local
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -