00719nam a2200217Ia 4500001000700000003000500007005001700012008004100029010001200070020001500082050002600097082001400123100003300137245007600170260004600246300002100292504005100313650004700364650005300411700003700464175571BIBL20160527185230.0840403s1978    txua     b    00110 eng    z7790479  a025602081700aHF5415.13b.B448 197800a658.821910aBernhardt, Kenneth L.2Local10aCases in marketing managementcKenneth L. Bernhardt, Thomas C. Kinnear.0 aPlano, Tex.bBusiness Publicationsc1978.  axv, 570 p.bill.  aIncludes bibliographical references and index. 0aMarketing managementxCase studies.2Local 0aMarketingxDecision makingxCase studies.2Local10aKinnear, Thomas C.d1943-2Local