Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - Plano, Tex.  Business Publications  1978. 
 - xv, 570 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256020817 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Case studies.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B448 1978 
<br/><br/><label>Dewey Class. No.: </label>658.8