TY  - BOOK
AU  - Mullin,Bernard James
AU  - Hardy,Stephen
AU  - Sutton,William Anthony
TI  - Sport marketing
SN  - 0873224493
AV  - GV716 .M85 1993
U1  - 338.4/3796 20
PY  - 1993///
CY  - Champaign, IL
PB  - Human Kinetics Publishers
KW  - Sports
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -