Mullin, Bernard James. <br/><br/>
Sport marketing 
Bernard J. Mullin, Stephen Hardy, William A. Sutton. 
 - Champaign, IL  Human Kinetics Publishers  c1993. 
 - xvi, 295 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0873224493 
<br/><br/><label>LCCN: </label>92036331  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV716  / .M85 1993 
<br/><br/><label>Dewey Class. No.: </label>338.4/3796