00538nam a2200169Ia 4500001000700000003000500007005001700012008004100029100002900070245007700099250001100176260003700187300004400224504005300268650002100321700002600342168573BIBL20160527184353.0850730s1993    maua     b    00110 eng  10aPride, William M.2Local10aMarketingbbasic concepts and decisionscWilliam M. Pride, O.C. Ferrell.  a8. ed.0 aBostonbHoughton Mifflincc1993.  axxvii, 817 p.bill. (some col.)c26 cm.  aIncludes bibliographical references and indexes. 0aMarketing2Local10aFerrell, O. C.2Local