Pride, William M. <br/><br/>
Marketing  basic concepts and decisions 
William M. Pride, O.C. Ferrell. 
 - 8. ed. 
 - Boston  Houghton Mifflin  c1993. 
 - xxvii, 817 p.  ill. (some col.)  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing