TY  - BOOK
AU  - Gilly,Mary C.
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing cases
U1  - 658.8 19
PY  - 1989///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
KW  - Case studies
KW  - Local
ER  -