00540nam a2200181Ia 4500001000700000003000500007005001700012008004100029082001400070245008400084250001100168260004100179300002100220650003600241700002600277700002900303700002600332167654BIBL20160527184302.0850820s1989    maua          00010 eng  0 a658.821900aMarketing casesc[edited by] Mary C. Gilly, William M. Pride and O. C. Ferrell.  a4. ed.0 aBostonbHoughton Mifflin Co.cc1989.  aix, 417 p.bill. 0aMarketingxCase studies.2Local10aGilly, Mary C.2Local10aPride, William M.2Local10aFerrell, O. C.2Local