Marketing cases 
[edited by] Mary C. Gilly, William M. Pride and O. C. Ferrell. 
 - 4. ed. 
 - Boston  Houghton Mifflin Co.  c1989. 
 - ix, 417 p.  ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8