Stanton, William J. <br/><br/>
Fundamentals of marketing 
William J. Stanton, Michael J. Etzel and Bruce J. Walker. 
 - 10 th ed. 
 - New York  McGraw-Hill  1994. 
 - xxviii, 697 p.  ill. (some col.)  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>LCCN: </label>93028550  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8