TY - BOOK AU - Smith,Garry D. AU - Arnold,Danny R. AU - Bizzell,Bobby G. TI - Business strategy and policy SN - 0395433673 AV - HD30.28 .S56 1991 U1 - 658.4/012 20 PY - 1991/// CY - Boston PB - Houghton Mifflin Co. KW - Strategic planning KW - Local KW - Case studies N1 - Includes bibliographical references and index ER -