Smith, Garry D.

Business strategy and policy Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell. - 3rd ed. - Boston Houghton Mifflin Co. c1991. - xx, 380 p. ill.

Includes bibliographical references and index.

0395433673

90083003


Strategic planning
Strategic planning--Case studies.

HD30.28 / .S56 1991

658.4/012