Smith, Garry D.
Business strategy and policy
Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell.
- 3rd ed.
- Boston Houghton Mifflin Co. c1991.
- xx, 380 p. ill.
Includes bibliographical references and index.
0395433673
90083003
Strategic planning
Strategic planning--Case studies.
HD30.28 / .S56 1991
658.4/012