TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management
T2  - The Irwin series in marketing
SN  - 0256116237 (recycled paper)
AV  - HF5415.15 .L44 1994
U1  - 658.5/6 20
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Product management
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -