00750nam a2200241Ia 4500001000700000003000500007005001700012008004100029010002000070020003200090035002000122040001300142050002500155082001600180100003000196245006100226260003600287300003200323490004100355504005300396650003000449700002900479167539BIBL20160527184255.0930330s1994    ilua     b    001 0 eng    a 93010645 //r94  a0256116237 (recycled paper)  a(OCoLC)27974499  aDLCcDLC00aHF5415.15b.L44 199400a658.5/62201 aLehmann, Donald R.2Local10aProduct managementcDonald R. Lehmann, Russell S. Winer.  aBurr Ridge, Ill.bIrwincc1994.  axxiii, 437 p.bill.c25 cm. 4aThe Irwin series in marketing2Local  aIncludes bibliographical references and indexes. 0aProduct management2Local10aWiner, Russell S.2Local