Lehmann, Donald R. <br/><br/>
Product management 
Donald R. Lehmann, Russell S. Winer. 
 - Burr Ridge, Ill.  Irwin  c1994. 
 - xxiii, 437 p.  ill.  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256116237 (recycled paper) 
<br/><br/><label>LCCN: </label>93010645 //r94 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .L44 1994 
<br/><br/><label>Dewey Class. No.: </label>658.5/6