00914nam a2200301Ia 4500001000700000003000500007005001700012008004100029010001500070015001500085020003500100020001700135035002000152040002800172050002500200082001400225100003200239245008800271250001200359260003300371263000900404300003000413490004300443504005100486650003400537653001400571700002700585167538BIBL20160527184254.0930511s1994    nyu      b    001 0 eng    a 93022754   aGB94-18381  a0070489718 (alk. paper)c48.95  a0071133224 :  a(OCoLC)28221407  aDLCcDLCdOCLdTXHdUKM00aHF5415.13b.G84 199400a658.82201 aGuiltinan, Joseph P.2Local10aMarketing managementbstrategies and programscJoseph P. Guiltinan, Gordon W. Paul.  a5th ed.  aNew YorkbMcGraw-Hillc1994.  a9310  axvi, 480 p.bill.c24 cm. 0aMcGraw-Hill series in marketing2Local  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local0 aMarketing10aPaul, Gordon P.2Local