Guiltinan, Joseph P. <br/><br/>
Marketing management  strategies and programs 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 5th ed. 
 - New York  McGraw-Hill  1994. 
 - xvi, 480 p.  ill.  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070489718 (alk. paper)  48.95 0071133224 : 
<br/><br/><label>LCCN: </label>93022754  
<br/><br/><label>Nat. Bib. No.: </label>GB94-18381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G84 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8