TY - BOOK AU - Johnson,Eugene M. AU - Kurtz,David l. AU - Scheuing,Eberhard E. TI - Sales management: concepts, practices, and cases T2 - McGraw-Hill series in marketing SN - 0070326525 (alk. paper) AV - HF5438.4 .J62 1994 U1 - 658.8/1 20 PY - 1994/// CY - New York PB - McGraw-Hill KW - Sales management KW - Local KW - Marketing N1 - Includes bibliographical references (p. 518-547) and index ER -