TY - BOOK AU - Skinner,Steven J. TI - Marketing SN - 0395472083 AV - HF5415 .S55 1990 U1 - 658.8 20 PY - 1990/// CY - Boston PB - Houghton Mifflin Co. KW - Marketing KW - Local N1 - Includes bibliographical references and indexes ER -