Skinner, Steven J. <br/><br/>
Marketing 
Steven J. Skinner. 
 - Boston  Houghton Mifflin Co.  c1990. 
 - xxviii, 687, [50] p.  col. ill.  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0395472083 
<br/><br/><label>LCCN: </label>89080966  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S55 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8