Tull, Donald S., <br/><br/>
Marketing research  measurement and method : a text with cases 
Donald S. Tull, Del I. Hawkins. 
 - 6th ed. 
 - New York  Toronto  New York  Macmillan  Maxwell Macmillan Canada  Maxwell Macmillan International  c1993. 
 - xviii, 863, [45] p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0024219320 
<br/><br/><label>LCCN: </label>buc93000620  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .T83 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/3