TY  - BOOK
AU  - Thomas,Robert J.
TI  - New product development: managing and forecasting for strategic success
SN  - 0471572268
U1  - 658.575 20
PY  - 1993///
CY  - New York, Chichester
PB  - John Wiley
KW  - New products
KW  - Management
KW  - Local
KW  - Marketing
KW  - Forecasting
KW  - Development
N1  - Includes bibliographical references (p. 319-338) and indexes
ER  -