Thomas, Robert J. <br/><br/>
New product development  managing and forecasting for strategic success 
Robert J. Thomas. 
 - New York  Chichester  John Wiley  c1993. 
 - xiv, 352 p.  ill.  26 cm. 
 - The Portable MBA series .
<br/><br/>Includes bibliographical references (p. 319-338) and indexes. 
<br/><br/><label>ISBN: </label>0471572268  £19.95 : Formerly CIP 
<br/><br/><label>LCCN: </label>gb 94015037 
<br/><br/><label>Nat. Bib. No.: </label>GB94-15037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>New products--Marketing--Forecasting.
<br/><br/><label>Subjects--Index Terms: </label>New products  Development 
<br/><br/><label>Dewey Class. No.: </label>658.575