Hiam, Alexander. <br/><br/>
The portable MBA in marketing 
Alexander Hiam, Charles D. Schewe. 
 - New York  J. Wiley  c1992. 
 - xiv, 464 p.  ill.  26 cm. 
 - The Portable MBA series .
<br/><br/>Includes bibliographical references (p. 451-452) and index. 
<br/><br/><label>ISBN: </label>047154728X  24.95 
<br/><br/><label>LCCN: </label>91037515  
<br/><br/><label>Nat. Bib. No.: </label>GB93-22792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H47 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8