TY  - BOOK
AU  - Levitt,Theodore
TI  - Innovaciones en marketing: nuevas perspectivas de beneficios y expansión
T2  - McGraw-Hill series in marketing and advertising
PY  - 1965///
CY  - New York
PB  - McGraw-Hill Book Company, Inc.
KW  - Marketing
KW  - Local
N1  - Includes bibliography and index
ER  -