00585nam a2200157Ia 4500001000700000003000500007005001700012008004100029100002800070245015000098260005100248300001100299490005900310504003700369650002100406161067BIBL20160527183430.0730109s1965    nyu      b    00100 spa  10aLevitt, Theodore2Local10aInnovaciones en marketingbnuevas perspectivas de beneficios y expansióncTheodore Levitt; traducido y revisado por: Alberto Fernández Arias.0 aNew YorkbMcGraw-Hill Book Company, Inc.c1965  a267 p.0 aMcGraw-Hill series in marketing and advertising2Local  aIncludes bibliography and index. 0aMarketing2Local