TY  - BOOK
AU  - Morgan,Carol M.
AU  - Levy,Doran
TI  - Segmenting the mature market: identifying, targeting and reaching America's diverse, booming senior markets
PY  - 1993///
CY  - Chicago, Ill.
PB  - Probus Pub.
KW  - Aged as consumers
KW  - United States
KW  - Local
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -