Morgan, Carol M. <br/><br/>
Segmenting the mature market  identifying, targeting and reaching America's diverse, booming senior markets 
Carol M. Morgan, Doran J. Levy. 
 - Chicago, Ill.  Probus Pub.  c1993. 
 - 363 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>93197219  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aged as consumers--United States.<br/>Consumer behavior--United States.<br/>Marketing--United States.