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  <titleInfo>
    <title>Creating demand</title>
    <subTitle>powerful tips and tactics for marketing your product or service</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ott, Richard (Richard Alan)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Snead, Martin.</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Homewood, Ill</placeTerm>
    </place>
    <publisher>Business One Irwin</publisher>
    <dateIssued>c1992</dateIssued>
    <dateIssued encoding="marc">1992</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvii, 258 p. ill. 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Richard Ott ; edited by Martin Snead.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>New products</topic>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5415.153 .O88 1991</classification>
  <classification authority="ddc" edition="20">658.8</classification>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="lccn">91013212</identifier>
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    <recordIdentifier source="BIBL">158409</recordIdentifier>
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