Ott, Richard <br/><br/>
Creating demand  powerful tips and tactics for marketing your product or service 
Richard Ott ; edited by Martin Snead. 
 - Homewood, Ill.  Business One Irwin  c1992. 
 - xvii, 258 p.  ill.  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>91013212  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .O88 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8