Abell, Derek F.

Managing with dual strategies mastering the present, preempting the future Derek F. Abell. - New York Toronto New York Free Press Maxwell Macmillan Canada Maxwell Macmillan International c1993. - xi, 292 p. ill. 24 cm.

Includes bibliographical references (p. 281-286) and index.

29.95

93008016


Strategic planning
Organizational effectiveness
Marketing
Management

HD30.28 / .A243 1993

658.4/012