TY  - BOOK
AU  - Batra,Rajeev
ED  - David Shepard Associates.
TI  - The New direct marketing: how to implement a profit-driven database marketing strategy
AV  - HF5415.126 .N48 1990
U1  - 658.8/4 20
PY  - 1990///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Direct marketing
KW  - Data processing
KW  - Local
KW  - Statistical methods
KW  - Data base management
KW  - Data base marketing
N1  - Includes index
ER  -