00979nam a2200265Ia 4500 158405 BIBL 20160527200947.0 900109s1990 ilua 00100 eng 90030591 1556233175 evlg HF5415.126 .N48 1990 658.8/4 20 The New direct marketing how to implement a profit-driven database marketing strategy David Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.]. Homewood, Ill. Dow Jones-Irwin c1990. xix, 535 p. ill. 25 cm. Includes index. Direct marketing Data processing. Local 87237 Direct marketing Statistical methods. Local 87237 Data base management Local 84076 Data base marketing. Local 84077 Batra, Rajeev. Local 58634 David Shepard Associates. Local 84180 128545 128545 0 0 0 658_840000000000000_N532 0 evl 317289 10 10 1 2016-05-27 237048 0 658.84 N532 80000001679664 2016-05-27 00:00:00 r:158405 z:NCC:D 6