The New direct marketing  how to implement a profit-driven database marketing strategy 
David Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.]. 
 - Homewood, Ill.  Dow Jones-Irwin  c1990. 
 - xix, 535 p.  ill.  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>90030591  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--Data processing.<br/>Direct marketing--Statistical methods.<br/>Data base management<br/>Data base marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .N48 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/4