TY  - BOOK
AU  - Bruner,Gordon C.
AU  - Hensel,Paul J.
TI  - Marketing scales handbook: a compilation of multi-item measures
AV  - HF5415.3 .B785 1992
U1  - 658.8/3028 20
PY  - 1992///
CY  - Chicago, Ill., USA
PB  - American Marketing Association
KW  - Marketing research
KW  - Statistical methods
KW  - Handbooks, manuals, etc
KW  - Local
KW  - Scaling Social sciences
N1  - Includes bibliographical references (p. 1306-1307) and indexes
ER  -