00917nam a2200241Ia 4500 158401 BIBL 20160527200947.0 920513s1992 ilu bf 001 0 eng 92018858 0877572267 149.95 evlg HF5415.3 .B785 1992 658.8/3028 20 Bruner, Gordon C. Local 66219 Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II, Paul J. Hensel. Chicago, Ill., USA American Marketing Association c1992. xiii, 1315 p. 25 cm. Includes bibliographical references (p. 1306-1307) and indexes. Marketing research Statistical methods Handbooks, manuals, etc. Local 131175 Scaling Social sciences Handbooks, manuals, etc. Local 165727 Hensel, Paul J. Local 109856 128541 128541 0 0 0 658_830280000000000_B894M 0 evref 317263 10 10 9 2016-05-27 237044 0 658.83028 B894m 80000001736068 2016-05-27 00:00:00 r:158401 z:NCC:D 9