00827nam a2200217Ia 4500001000700000003000500007005001700012008004100029010001500070020002300085050002500108082001900133100002900152245010600181260006300287300002600350504006800376650007700444650006100521700002700582158401BIBL20160527200947.0920513s1992    ilu      bf   001 0 eng    a 92018858   z0877572267c149.9500aHF5415.3b.B785 199200a658.8/302822010aBruner, Gordon C.2Local10aMarketing scales handbookba compilation of multi-item measurescGordon C. Bruner II, Paul J. Hensel.  aChicago, Ill., USAbAmerican Marketing Associationcc1992.  axiii, 1315 p.c25 cm.  aIncludes bibliographical references (p. 1306-1307) and indexes. 0aMarketing researchxStatistical methodsxHandbooks, manuals, etc.2Local 0aScaling Social sciencesxHandbooks, manuals, etc.2Local10aHensel, Paul J.2Local