Bruner, Gordon C. <br/><br/>
Marketing scales handbook  a compilation of multi-item measures 
Gordon C. Bruner II, Paul J. Hensel. 
 - Chicago, Ill., USA  American Marketing Association  c1992. 
 - xiii, 1315 p.  25 cm. 
<br/><br/>Includes bibliographical references (p. 1306-1307) and indexes. 
<br/><br/><label>ISBN: </label> 149.95 
<br/><br/><label>LCCN: </label>92018858  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods--Handbooks, manuals, etc.<br/>Scaling Social sciences--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B785 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/3028