TY  - BOOK
AU  - Hawkins,Del I.
AU  - Tull,Donald S.
AU  - Tull,Donald S.
TI  - Essentials of marketing research
AV  - HF5415.2 .H34 1993
U1  - 658.8/3 20
PY  - 1993///
CY  - New York
PB  - Macmillan Publishing Co.
KW  - Marketing research
KW  - Local
KW  - Case studies
N1  - Portions of this book are taken from the authors' Marketing research, 6th ed., published in 1993; Includes indexes
ER  -