Hawkins, Del I. <br/><br/>
Essentials of marketing research 
Del I. Hawkins, Donald S. Tull. 
 - New York  Macmillan Publishing Co.  1993. 
 - p. cm. 
<br/><br/> Portions of this book are taken from the authors' Marketing research, 6th ed., published in 1993.  Includes indexes. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>93005979  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .H34 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/3