Shapiro, Irving J. <br/><br/>
Dictionary of marketing terms 
Irving J. Shapiro. 
 - 4th ed. 
 - Totowa, N.J.  Littlefield, Adams  1981. 
 - 276 p. 
 - A Littlefield, Adams quality paperback  no. 363 .
<br/><br/> First-3d ed. published under title: Marketing terms. 
<br/><br/><label>ISBN: </label>0822603632 (pbk.)  7.95 
<br/><br/><label>LCCN: </label>80024998  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5412  / .S52 1981 
<br/><br/><label>Dewey Class. No.: </label>658.8/003/21