@book{127655,
	author = {Shapiro, Irving J.},
	title = {Dictionary of marketing terms},
	publisher = {Littlefield, Adams},
	year = {1981.},
	series = {A Littlefield, Adams quality paperback},
	address = {Totowa, N.J.},
	edition = {4th ed.},
	note = {First-3d ed. published under title: Marketing terms.}
}