Kinnear, Thomas C.

Investigación de mercados Thomas C. Kinnear, James R. Taylor, Sebastián S. Kresge. - Bogotá McGraw-Hill c1981. - 740 p.

Translation of : Marketing research.

9684511678

fel01000249 //r852


Marketing research
Marketing--Management.

HF5415.2 / .K53

658.8/3