Kinnear, Thomas C.
Investigación de mercados
Thomas C. Kinnear, James R. Taylor, Sebastián S. Kresge.
- Bogotá McGraw-Hill c1981.
- 740 p.
Translation of : Marketing research.
9684511678
fel01000249 //r852
Marketing research
Marketing--Management.
HF5415.2 / .K53
658.8/3