TY  - BOOK
AU  - Miller,Ernest Charles
TI  - Objetivos y standards de marketing
AV  - HD21 .A6 no. 85
U1  - 658.8 
PY  - 1970///]
CY  - Madrid
PB  - Ibérico Europea de Ediciones
KW  - Marketing
KW  - Management
KW  - Local
N1  - Translation of : Objectives and standards of performance in marketing management
ER  -