Miller, Ernest Charles
Objetivos y standards de marketing
Ernest C. Miller ; traducido por Agustín Alonso Fernández.
- Madrid Ibérico Europea de Ediciones [1970]
- 183 p.
Translation of : Objectives and standards of performance in marketing management.
fel01000180 //r84
Marketing--Management.
HD21 / .A6 no. 85
658.8