TY  - BOOK
AU  - Still,Richard Ralph
AU  - Cundiff,Edward W.
TI  - Fundamentos esenciales de mercadotecnia
AV  - HF5415 .S84 1972
U1  - 658.8 
PY  - 1975///]
CY  - México
PB  - Herrero Hermanos
KW  - Marketing
KW  - Local
N1  - Translation of : Essentials of marketing; Includes bibliographical references
ER  -