Still, Richard Ralph <br/><br/>
Fundamentos esenciales de mercadotecnia 
[por] Richard R. Still [yd] Edward W. Cundiff ; [traducción de Sergio Martínez Cano] 
 - México  Herrero Hermanos  [1975] 
 - xi, 240 p. 
<br/><br/> Translation of : Essentials of marketing. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>gar31000376  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S84 1972 
<br/><br/><label>Dewey Class. No.: </label>658.8