how winning CEOs outthink their competition Robert, Michel creator text nyu New York McGraw-Hill c1993 1993 monographic eng

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xii, 228 p. ill. 24 cm. Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making? Michel Robert. Includes index. Strategic planning United States Chief executive officers United States Success in business United States Competition, International HD30.28 .R634 1993 658.4/012 92023176 920629 20160527200443.0 156121